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News Release COLLEGE NEWS RELEASE / July 25, 2008 Boise State Student Team Named Finalist in National Google Online Marketing Contest A Boise State University student team has been named a finalist, placing in the top three out of 700 competitors, in the Americas region of the 2008 Google Online Marketing Challenge. As regional finalist, Team AdHype — Lisa Chipman, Trevor Herbst, Kasey Keller, Chris Mendonca and Lisa Mooers —will be invited to spend a day at the Google headquarters in Mountain View, Calif. The Google Online Marketing Challenge is a hands-on exercise for undergraduate or graduate students in which they must use online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign. Student teams recruit a small-to-medium business that has a Web site but doesn’t currently use AdWords. The team then works with the business to set up an AdWords account and structure an online marketing campaign. Boise State’s Team AdHype worked with a sporting equipment online retailer. Christoph Schneider, a visiting faculty member in the Department of Information Technology and Supply Chain Management, served as faculty adviser. “With more than 700 teams participating from this region, being among the top three is an outstanding achievement,” said Pat Shannon, dean of Boise State’s College of Business and Economics. Overall, more than 1,600 teams from 47 countries participated in the challenge. More information on the winners and finalists is available at www.google.com/onlinechallenge/2008winners.html. -30- Media Contact: Sherry Squires, University Communications, (208) 426-1563, ssquires@boisestate.edu Boise State University is emerging as a metropolitan research university of distinction. This transformation is being powered by the university’s first comprehensive campaign to support its people, places and programs. That’s why the campaign to raise $175 million in private support is called Destination Distinction.
Last reviewed on Friday, July 25, 2008
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