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____________________
The Office
of communications and marketing
Boise State University
1910 University Drive
Education Building, #726
Boise Idaho 83725-1030
208-426-1577
(fax)208-426-4001
email newsservices@boisestate.edu
webmaster
bmcdiarm@boisestate.edu
May 2, 2003
BOISE STATE ADVERTISING
STUDENTS TAKE FIRST IN
REGIONAL COMPETITION
A team of Boise State University advertising students took first place in the regional National Student Advertising Competition recently held in Sun River, Ore.
Sponsored by the American Advertising Federation, the NSAC is the premier college advertising competition. It provides more than 3,000 college students with "real-world" experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. Boise State is one of 16 schools selected to present ad campaigns to a panel of industry executives at the AAF National Conference June 3 in Los Angeles.
Boise State has been competing in the regional competition for 20 years. Other participants this year included University of Idaho, University of Oregon, University of Montana, Idaho State University, Portland State University, Brigham Young University-Idaho and Washington State University.
This year's product was the Toyota Matrix car, around which all student teams had to design an advertising campaign. The Boise State team received high marks for repositioning the car in the market by developing a new class of vehicle, the Urban Utility Vehicle (UUV), in which to market it.
In addition to the team award, Boise State student Brian Critchfield won the best presenter award and Boise State won for best new presentation technique using flash animation.
Members of the presenting team were Critchfield, Bryan Blemler, Shelly Huth, John Hardesty and Leslie Brown. Additional team members include Angie Schwaller, Melissa Schurger, Terri Stenkamp, Mike Roche, Cassie Clancy and Tony Janquart.
Boise State instructor and team adviser Jay Longwell said the win is noteworthy because with recent budget cuts the advertising program was in jeopardy. The students raised their own money to attend the competition and members of the community joined with Boise State to support the program.
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Contact
Kirk Smith
Marketing and Finance Department Chair
426-3180
ksmith@boisestate.edu
Media Contact
Sherry Squires
communications and marketing
426-1563
ssquires@boisestate.edu
Last reviewed on Thursday, July 21, 2005