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____________________
The Office
of communications and marketing
Boise State University
1910 University Drive
Education Building, #726
Boise Idaho 83725-1030
208-426-1577
(fax)208-426-4001
email
newsservices@boisestate.edu
webmaster
bmcdiarm@boisestate.edu
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October 9,
2003
New Product Development
Workshop Explores 'Stage-Gate' Approach
| A new
product development workshop will be held on Friday, Oct. 17, to
explore �New Product Development: The Stage-Gate Approach.� The
workshop will introduce companies to this new approach that can
guide them through product development and reduce unnecessary
risks. The workshop runs from 8 a.m.-5
p.m. at the Morrison-Knudsen Plaza in Boise with lunch and
refreshments. The fee is $250.
Product development consultant Steve Hatten, from TechHelp at
Boise State University, said the workshop will answer the call
from Idaho manufacturers for a more structured approach to new
product development. Designed for chief executives and product
development managers, it will focus on Stage-Gate, the leading new
product development approach in the U.S.
Stage-Gate is a solution for smaller Idaho companies which lack
the new product expertise or the capital and resources to help
plan and develop their strategies and product processes. Without
these resources they are often unable to compete effectively with
large domestic and foreign corporations.
Workshop participants will be guided through
a Stage-Gate version �right-sized� for small- to medium-sized
companies. Understanding and applying professional planning and
decision management processes can accelerate time-to-market, lower
introduction costs, reduce the proportion of product failures and
enhance the bottom line.
Companies that are interested in attending or want more
information can contact Hatten by phone at 208-863-4258, or by
e-mail at shatten@boisestate.edu.
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Contact
Steve Hatten
TechHelp product development specialist
208-863-4258
shatten @boisestate.edu
Media Contact
Sherry Squires
Boise State communications and marketing
208-426-1563
ssquires@boisestate.edu |
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