October 6, 2003

Extended Studies Program Wins Award For Print Materials

The Boise State University Division of Extended Studies was awarded the 2003 Gary Award for Marketing Ideas for its summer programs print marketing materials. The winning materials were produced by Extended Studies graphic designer Julie Erb. The award — named after marketing maven Gary Penders of University of California Berkley — is given annually by the Western Association of Summer Session Administrators for excellence in print marketing. Categories included brochures, flyers, posters, print ads and thematic campaigns. The award is given to the university whose print marketing materials best meet the criteria of transferability, productivity, originality, cost effectiveness and clarity of objective. The theme of the winning print campaign was “Get in Gear” and featured a mountain bike rider with a backpack and bike gear with a Web address wrapped around it. This marks the third award Extended Studies and Erb have received from WASSA. In 2002, they were first runner-up for “Best Catalog Cover” and in 2000 took first place in the “Best Use of Theme” category for the class catalog. -30- Contact Julie Erb Extended Studies graphic design specialist 426-3479 jerb@boisestate.edu Media Contact Sherry Squires Boise State communications and marketing 426-1563 ssquires@boisestate.edu