To:
News editors, news directors, assignment editors
From: Pat Pyke, Boise State communications and marketing,
(208) 426-1987,
ppyke@boisestate.edu
Subject: Opportunities to cover a national
press briefing on Friday, March 12
Date: March 9, 2004
Press conference: American Academy of
Orthopaedic Surgeons media briefing
Topic: Non-contact ACL knee injuries
Time: 1 p.m. (Pacific Time), Friday, March 12
Location: San Francisco Hilton, San Francisco, Calif.
Boise State professor Ron Pfeiffer and local surgeon Kevin Shea
will speak
Each year the American Academy of
Orthopaedic Surgeons hosts a national media briefing focusing
attention on a hot topic in orthopaedic medicine, prior to the
AAOS national conference.
Out of many dozens of research topics and papers submitted, the
AAOS has chosen to brief the media on the latest research in
preventing non-contact anterior cruciate ligament (ACL) knee
injuries, a devastating injury that is affecting younger and
younger athletes — especially girls — each year.
Because of their extensive research in this area, Boise State
kinesiology professor Ron Pfeiffer, who co-directs the Center for
Orthopaedic and Biomechanics Research (COBR) at Boise State, and
COBR research associate and local surgeon Kevin Shea have been
asked to speak at the media briefing. Only three research teams
have been invited to speak. Pfeiffer and Shea’s research uses
rigorous analysis and a study involving 1,439 Idaho teens to
present ideas that may challenge previous assumptions about
preventing ACL injuries.
The AAOS will issue a press release on
Friday, March 12. Boise State will post it on the news Web site at
news.boisestate.edu that morning.
If you are interested in making arrangements
to cover this national press briefing through syndicated,
affiliate or freelance media, please contact AAOS media relations
coordinator Claudette Yasell at 415-978-3527.
Pfeiffer and Shea are leaving Thursday
night. To talk to Pfeiffer before he leaves, reporters are welcome
to contact him at 426-3709 or
rpfeiffer@boisestate.edu
or on his cell phone at 869-5875. He will take his cell phone to
San Francisco.
Also, please feel free to contact me for
other background information. Thanks for your interest.