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April 22, 2004

Boise State's Lincoln Named Top Marketing Professor Of The Year


The Marketing Educators� Association (MEA) has named Doug Lincoln, a marketing professor in the Boise State University College of Business and Economics, Marketing Educator of the Year.

Founded in 1978, the MEA is the premiere international organization for faculty development for marketing professors. The organization�s mission is to provide worldwide leadership in promoting the development and sharing of scholarship that enhances marketing education and advances marketing knowledge and practice.

The Marketing Educator of the Year award is the most prestigious award granted by the MEA and represents excellence in teaching marketing. Lincoln accepted the award at the 28th annual conference of the MEA last week.

Regina P. Schlee, immediate past president of the MEA, chaired a committee that evaluated the contributions of the four marketing educators nominated for the award. The members praised the excellence Lincoln demonstrates in the classroom, as well as his service to the community of marketing educators as past-president of MEA and as the editor of the Journal of Marketing Education, Schlee said.

�To be honored by the Marketing Educators� Association is certainly the highlight of my career as a marketing professor,� Lincoln said. �This organization�s reasoning for being is the continual improvement in what we are able to offer and do for our students.�

Lincoln has been actively involved with the MEA since coming to Boise State in 1980. Lincoln said he is thankful to other members of the MEA who have mentored him and to Bill Lathen, dean of the College of Business and Economics, and Kirk Smith, chair of the marketing and finance department, who have supported his involvement with the group and his nomination.

This year�s Marketing Educator of the Year award was sponsored by McGraw-Hill/Irwin, one of the largest global publishers of instructional materials for higher education. Lincoln received $1,000 from McGraw-Hill/Irwin in appreciation for his many contributions to the field of marketing education.

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Contact

Regina P. Schlee

2003-04 immediate past-president

Marketing Educators� Association

206 281-3638

rschlee@spu.edu

Doug Lincoln

Boise State College of Business and Economics

208 426

dlincoln@boisestate.edu

Media Contact

Sherry Squires

Boise State communications and marketing

208 426-1563

ssquires@boisestate.edu

 

Last reviewed on Thursday, July 21, 2005