The Boise State University brand is on display in the heart of Times Square Plaza in New York City, providing a window into life as a Bronco at one of the busiest and liveliest places on Earth.
A 30-second video prominently displays the new Boise State “B” and the university signature mark in addition to images that show a wide range of university experiences and brand attributes in action. It also shows what makes Boise State such a unique place to live and learn as well as the recreation and lifestyle options that students value. The 520-square-foot display is featured on the CBS “Super Screen” at 42nd St. between 7th and 8th avenues.
With an estimated 1.5-million+ people passing through Times Square each day, this marketing placement provides new exposure for the Boise State brand and raises awareness for what makes the university experience unique, beyond our famous blue turf.
The video tells the Boise State story with photos and video clips and does not have an audio track. It is on display through June 30. Can’t make it to New York City to see it in Times Square? Watch it here. The video was produced by the Office of Communications and Marketing.