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Office of Communications and Marketing

The Office of Communications and Marketing (OCM) is responsible for sharing Boise State University’s story with a broad range of audiences, both internal and external. Through Media Relations, Content, Marketing, Creative Services, Visual Services, Social Media, and University Web Strategy, we seek to convey Boise State’s academic excellence and dynamic environment.

Our Team

The Office of Communications and Marketing is comprised of marketing and media professionals with extensive experience in higher education, news media, and other industries.

Media Relations

Are you local or news media seeking help with a specific topic? Contact us for help finding faculty experts or connecting with news makers at Boise State.

Content

The Office of Communication and Marketing’s Content team supports Boise State’s award-winning alumni magazine FOCUS as well as the university’s research magazine Explore. Other print publications include the annual Visitors Guide and Facts and Figures, a yearly brochure providing at-a-glance information about the university. We also publish UPDATE, the online daily campus news site.

FOCUS Magazine

FOCUS Magazine

Boise State Explore magazine

Explore Magazine

Visitors Guide

Visitors Guide

Facts and Figures brochure

Facts and Figures

Marketing

The Marketing team offers strategic direction and brand alignment for the university’s top level outreach and marketing campaigns. Team members include experts in media buying, brand management, digital marketing and the creation of branded content. This team also works with campus partners to identify target audiences and determine how to best reach them using brand-aligned strategies.

Alongside the Office of Licensing and Trademark Enforcement, we build, enhance, and manage the university’s image and brand. For more about the Boise State brand, please visit Brand Standards.

Tools for Success

Valuable marketing information concerning Brand Narrative, the Boise State Style Guide, and more can be found on the Brand Standards page for Marketing and Communications Resources.

Visual Services

Photographic Services provides high-quality images and professional photography services to the campus community; Video Services are devoted to content creation for the university’s main web presence, but are also available to assist with productions for events and marketing purposes. Both provide a wide variety of services, a full list of which can be found at the Photo Services website.

Social Media

Social media networks extend our messaging reach to students, families, researchers, and our community. The Office of Communications and Marketing manages enterprise-level social media accounts and provides best-practices guidance for the many department and unit accounts on campus. Visit the Social Media site for social media resources, guidelines, and our hashtag directory.

University Web Strategy

Boise State’s Web Strategy team provides strategic direction and management of the university web presence. In collaboration with the Office of Information Technology, this team supports a robust web environment and provides resources, training, and best practices guidance for university web administrators to ensure that Boise State has a forward-looking digital platform to communicate its messages.

  • Webguide – University Web Strategy’s resource for Boise State web administrators. Webguide contains information about Boise State’s web environment, step-by-step instructions for WordPress web publishing, and much more.
  • Events Calendar – Your resource for what’s happening on campus. Discover where and when you can attend all university events, from academic speakers and workshops to art shows and Boise State Athletics games.
  • Campus Maps Online – In-depth, mobile-friendly maps to help you navigate and explore the Boise State University campus. Search for building addresses and information, learn about our bicycle infrastructure, or take a virtual tour with the ASBSC president! Contact us for information about contributing to the map’s features.

Contact Us

The Office of Communications and Marketing is located in the Alumni and Friends Center at 1173 University Drive. Please contact us at communications@boisestate.edu or (208) 426-1577 for more information or to schedule an appointment.

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