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The marketing team at Boise State University provides strategic direction and brand alignment for the university’s top-level outreach and marketing campaigns. Our team has experience crafting strategic marketing plans for any size of project, from small, on-campus promotions to large national media placements.

Change Agent Marketing Campaign

“Change Agent” Campaign

"The Place To Be" Marketing Campaign

“The Place To Be” Campaign

Boise State Brand

The brand, at its core, is a promise of what we stand for. Alongside the Office of Licensing and Trademark Enforcement, we build, enhance, and manage the university’s image and brand. As you begin planning your Boise State marketing campaign, check out the following resources to help get you started:

Creating Your Campaign

We also help identify target audiences and determine how to best reach them using brand-aligned strategies. Are you one of our campus partners creating a new marketing campaign? The following resources include information, direction and resources.

We Are Broncos, SPEC wall banner, Allison Corona photo

“We Are Broncos” Campaign