The marketing team at Boise State University provides strategic direction and brand alignment for the university’s top-level outreach and marketing campaigns. Our team has experience crafting strategic marketing plans for any size of project, from small, on-campus promotions to large national media placements.
Boise State Brand
The brand, at its core, is a promise of what we stand for. Alongside the Office of Licensing and Trademark Enforcement, we build, enhance, and manage the university’s image and brand. As you begin planning your Boise State marketing campaign, check out the following resources to help get you started:
- Brand Narrative
- Brand Attributes
- Core Messages and Points of Pride
- For downloads and more about the Boise State brand, please visit Brand Standards
Creating Your Campaign
We also help identify target audiences and determine how to best reach them using brand-aligned strategies. Are you one of our campus partners creating a new marketing campaign? The following resources include information, direction and resources.
- Marketing Checklist (must be logged in as a Boise State employee to view)
- Idaho Statewide Media Buying Guide (coming soon)