Check out the new “B” merchandise inspired by the Athletic Department’s “Just B” campaign. “B” merchandise is available at all Bronco Shop locations.
Launched earlier this summer, the “Just B” campaign is designed to create a stronger community connection with Bronco teams by emphasizing the core values of the Boise State athletic program. Six “B” phrases are used throughout the campaign: B Proud, B True, B Committed, B Positive, B Champions and B There. Embracing sportsmanship, academics, community service, loyalty and doing what’s right, these concepts are key to what it means to be a Bronco, whether you are an athlete or a fan. Visit any Bronco Shop location to find “B” merchandise, including hats, T-shirts, sweatshirts, polos and vests.
While you are there, get your game on. Get your game-day T-shirt for the first game of the 2009 Bronco football season, Boise State vs. Oregon, on Sept. 3. The T-shirt states, “The myth is true … ducks do crash on the blue.” This game-day T-shirt, in blue, orange or white, is available at any Bronco Shop location for $9.95.