Boise State University is launching a new promotional campaign that will show the heart and soul of the university through the eyes of those who know it best: students, alumni, friends and fans. Those who share brief video clips and photos could see themselves in the university’s new commercial on national television.
The 30-second spot will be used in many ways to promote the university, but most notably during the upcoming broadcasts of Boise State football on ABC, CBS, CBS Sports Network, Root Sports Rocky Mountain and ESPN.
“When we sat down to find the best way to tell the Boise State story to millions of people, we realized that Bronco Nation is already doing it, and doing it well,” said Greg Hahn, associate vice president for communications and marketing. “Thanks to social media sites like Twitter, Facebook, Instagram and Tumblr, our students, alumni and fans are capturing the genuine excitement people have for the Boise State experience every single day. Our goal is to tap into that energy and tell an engaging and unexpected story.”
The university is looking for people to submit smartphone videos, GoPro footage, impromptu snapshots, or any image or brief video that is more “real” than “perfect” and shows what life is like at Boise State. Do you have a video that shows students cycling or skateboarding to class? Floating the river past Bronco Stadium? Skiing or boarding at Bogus Basin? Hiking or biking the Foothills or simply enjoying the scenic beauty of the Greenbelt? Incorporating these personal, real-life images will show prospective students across the country what makes living in Boise and life at Boise State so unique.
Academics and student life are also a big part of the campaign — anyone with photos or videos from international research trips or work in a campus lab are encouraged to participate. Shots of the “Corral” at a Bronco basketball game, a campus group involved in the community, service learning in action, or any Idaho adventures are also highly sought after. And, of course, the university wants to see your “Blue Turf” moments.
But that first football game of fall is coming fast: All videos and photos need to be submitted by July 31. See how to participate and learn more at news.boisestate.edu/life.