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Boise State’s Morrison Center Again Ranked No. 2 University Venue

By: Cienna Madrid   Published 7:26 am / March 10, 2017

Boise State University’s Velma V. Morrison Center for the Performing Arts has retained its rank of No. 2 in “2017 Top Stops in Universities” by Venues Today, a leading international trade publication that covers the business side of entertainment and sports, particularly as it relates to venues.

The Morrison Center’s No. 2 ranking applies to venues with 5,000 seats or less and is based on gross box office receipts. Gross box office receipts for the period (Dec. 1, 2015-Nov. 30, 2016) totaled $4.7 million for 91 public performances with an attendance of 107,020 patrons.

Other leaders in the category included: Wharton Center for the Performing Arts in East Lansing, Michigan (No. 1), Wagner Noel Performing Arts Center in Midland, Texas (No. 3), Bass Convert Hall in Austin, Texas (No. 4) and Stephens Auditorium in Ames, Iowa (No. 5).

The Morrison Center also is ranked No. 4 for “Top Stops in the Pacific Northwest,” and is ranked as one of the top 100 theatre venues (ranked No. 78) for worldwide ticket sales in Pollstar Magazine – the only trade publication covering the worldwide concert industry – for the 2016 calendar year. Theatre size and market location are not distinguished in the Pollstar rankings.

“The 2016 season was extremely successful,” said James Patrick, executive director of the Velma V. Morrison Center for the Performing Arts. “Our Fred Meyer Broadway In Boise series had something for everyone and included the very best that Broadway touring had to offer. The Founders of the Morrison Center wanted our venue to be known as ‘The People’s Theatre.’ As more and more Idahoans and people from neighboring states visit us, we are fulfilling that mission.”