Boise State University is a finalist for the Operation Hat Trick Excellence in Service Award. The award recognizes a collegiate institution’s efforts to support the recovery of wounded service members and veterans through sales of co-branded merchandise, where a portion of proceeds is donated to charities which assist in rehabilitation of veterans.
This was a combined effort between Boise State Trademark Licensing, the Bronco Shop and Veteran Services. The Bronco Shop offered specific Boise State co-branded hats (from ‘47 Brand) for sale, and worked with Veterans Services to use veteran students as models for social media promotion. The Bronco Shop also had a special display of Operation Hat Trick product at the Nov. 4 football game that had been designated as Veterans Night, and donated 10 percent of proceeds of those sales back to Veterans Services.
Because Boise State is a finalist, Operation Hat Trick will make a donation of $2,500 to a charity of Boise State’s choice,. The overall winning school will be given a donation of $5,000 to a charity of its choosing and the winner will be announced at the Collegiate Licensing Company Seminar in Nashville, Tennessee, on May 11.
The charity chosen on behalf of Boise State Veteran Services is the Idaho Veterans Gardens. The goals of the organization are to provide a safe, peaceful and healing environment, youth mentoring and education, to create a beautiful community garden, to inspire others to be better and to give back to veterans, and to plan for future growth.