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Michael Markley

By: Sherry Squires   Published 11:17 am / May 3, 2017

Michael Markley

Michael Markley

Department of English

Michael Markley and his ENGL 519 students collaborated with the Treasure Valley United Way and the Coalition of Volunteers (COV) to develop a technical publication management feasible plan to promote the new Idaho Volunteers initiative. Idaho Volunteers is a similar campaign to Idaho Gives and aims to inspire Idahoans to become lifelong volunteers. The students’ documents provided scope, strategy, tactics, resource needs and a schedule to manage the campaign’s communication.

This partnership is one of a series of projects Markley has facilitated with the Idaho Nonprofit Center and affiliated nonprofit leadership groups. He creates unique, hands-on learning opportunities for his students by integrating nonprofit service-learning projects into his courses. The COV nonprofit managers who are leading the campaign said the students’ documents will shape their marketing efforts. Two ENGL 519 students recently joined the COV committee to help implement the plans.

Markley’s goals for partnering with COV were for his students to have the opportunity to work with clients to produce something “real” and to engage in the process of review and refinement of a (technical or professional) communication documentation plan through meetings and collaboration – just as they would do in the workplace.