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Boise State’s New Institutional Spot Makes National Debut

By: Melinda Keckler   Published 10:54 am / September 5, 2017

What are you doing today? That’s the question posed in the new Boise State University institutional message, which made its debut Sept. 2 on ESPN during Boise State football’s 24-13 win over Troy.

The 30-second spot highlights students and faculty in various locations on campus and in downtown Boise. It is designed to show the enthusiasm for success at Boise State and the proximity of our campus to a vibrant metropolitan area. The overarching theme spans everything from scientific research to the arts, and is an homage to human determination for one’s chosen field, whether that means starting a business before you graduate, learning from a modern master or “bleeding blue” with pride for the university.

The video will air during all broadcasts of Boise State football this fall and will be used extensively for marketing the university to a wide variety of audiences. It was produced by the Office of Communications and Marketing in partnership with the Boise agency Mitchell+Palmer and Ice Cream Entertainment.