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A Talk on Design Ethnography and Failed Cultural Change is Oct. 11

By: Cienna Madrid   Published 7:43 am / October 9, 2017

Portrait of the speakerBoise State’s design ethnography program welcomes guest speaker Elizabeth K. Briody, founder and principal of Cultural Keys, LLC, for a 10 a.m. presentation Oct. 11 in the College of Innovation and Design.

Briody will present, “The Implementation that Never Happened: Getting Caught by the ‘Program of the Month,'” which walks through a failed cultural change project, an administrative resistance to innovation, and how the ability of an organization to respond decisively and effectively in the face of external pressure can be damaged.

This presentation is free and open to the public. It will be followed by a 11 a.m. round table discussion.

Briody is a co-principal investigator on a five-year National Science Foundation grant with Purdue University’s School of Mechanical Engineering to “revolutionize” how engineering is taught. Briody worked for over two decades at General Motors R and D, most recently as technical fellow. Recent books include “Cultural Change: A Business Anthropology Perspective” (2018 in press), “The Cultural Dimension of Global Business” (2017) and the award-winning “Transforming Culture” (2014). She is the past president of the National Association for the Practice of Anthropology, and recently served as a board member for the American Anthropological Association.