“In our paper we investigate how presentation modality (text vs. video) and executive gender influence investor perceptions of management competence and the future performance potential of that executive’s company,” explains Cristina. “We find that video financial reports that are male-delivered enhance participant views of CEO competence while female-delivered reports do not. In addition, male-led firms have expectations of enhanced future company performance that are only partially mediated by views of CEO competence. Our findings provide a potential explanation for gender bias at the business executive level: holding all else equal, only males enjoy the benefit of ‘being visible’.”
Cristina Bailey joined the COBE faculty this fall.